Aurora

Project Description

Our team flew across the country to manage all aspects of the public relations, influencer and VIP management. This included pitching to local media, coordinating media and influencer attendance, managing the VIP list and following-up pre and post show to secure coverage. In addition, we spearheaded national press coverage for the concert series and the brand. We engaged, entertained, and secured coverage with regional and national Canadian media across radio, print, online and broadcast for all 20 shows.