Bootlegger Jeans

Project Description

Sell out the collection online and in-store in order to raise $10,000 that would be donated to Big Brothers Big Sisters Canada. The sell period was 8 weeks. Our influencer and social media efforts resulted in a reach of over 5.5 million people across Canada. Additionally, all of the slipper socks sold out across the country, which meant Bootlegger was able to reach their donation goal of $10,000 for Big Brothers Big Sisters Canada.

Scope of Work

Social Media Management
Public Relations

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