Bootlegger is a trusted, Canadian destination that was founded over 45 years ago in Vancouver, British Columbia. With 83 stores from coast to coast, an ecommerce business, and millions of jeans later, it continues its devotion to denim innovation in design, fabric and washes and to providing everything that goes with jeans.
Bootlegger enlisted the help of our public relations services to raise awareness and sales for their holiday campaigns, where a portion of proceeds from their holiday slipper socks were donated to Big Brothers Big Sisters Canada.
Sell out the collection online and in-store in order to raise $10,000 that would be donated to Big Brothers Big Sisters Canada. The sell period was 8 weeks.
Our influencer and social media efforts resulted in a reach of over 5.5 million people across Canada. Additionally, all of the slipper socks sold out across the country, which meant Bootlegger was able to reach their donation goal of $10,000 for Big Brothers Big Sisters Canada.
The campaign received the following results, unpaid:
25 press hits
Globe and Mail, Vancouver Sun, The Province, Calgary Herald, Westender, Vancouver Magazine, Vitamin Daily, Where Magazine, Flare Magazine, Canadian Living