Crave Cupcakes

Project Description

Crave Cupcakes, founded by sisters Jodi Willoughby and Carolyn McIntyre Jackson, is a Canadian bakery founded in 2004. Inspired by their grandmother’s chocolate cake recipe and their mother’s buttercream icing, Crave Cupcakes specializes in fresh, high-quality baked goods with no shortcuts, no day-olds, just old-fashioned baking done right. What began as a single bakery in Calgary has grown into a beloved brand with seven locations across Calgary, Edmonton, Saskatoon, and Kelowna. In 2025, Crave Cupcakes released its first cookbook, Crave: Cupcakes, Cakes, Cookies, and More from an Iconic Bakery, celebrating over two decades of sweet success and sharing their signature recipes with home bakers across Canada.

Scope of Work

Public Relations
Influencer Marketing

Next Case Study

The Burger’s Priest

The Burger’s Priest is the home of Toronto’s original smash burger! Every single burger made is sacred — that means treating everything that goes into them with the same reverence. Patties are made from premium cuts of 100% Canadian Beef, fries are cut from Russet potatoes and they use only the freshest ingredients for toppings.

View Case Study

Ready to chat?

Whether you want to complement your current marketing services or revamp your current strategy, our experienced team is here to help.