Cricut

Project Description

By taking a synchronized approach to Cricut’s new marketing strategy, our goal was to rapidly expand the brand’s overall presence in this new market by tapping into three key areas. On social, this meant focusing on expedited follower growth, expanding to new platforms like TikTok, and increasing engagement with enticing owned and UGC content. For influencers, this meant building brand-aligned partnerships that maximized reach and engagement with a new roster of 100+ content creators on Instagram, YouTube, and TikTok. For PR, this meant establishing relationships with key writers and producers across the country by offering virtual workshops, in-person events, and timely media pitches.