DUER
If you’re looking for pants for your next hiking adventure, travel destination or daily commute, you need a pair of DUERs. Founded by denim pioneer, Gary Lenett, this innovative brand is as functional as it is fashionable. From fleeced-lined jeans to keep you warm during those cold Toronto months, to surviving Raincouver in waterproof denim, you’ll never have to sacrifice style, no matter where the day takes you.
Objective
To promote DUER’s Cold Weather collection, Vive executed a public relations campaign to secure unpaid placements in Vancouver and Toronto based media, as well as coordinate fittings between DUER and selected press.
The campaign spanned two themes, and both included private and public events:
Vancouver “Stay Dry” Pop-Up
Toronto “Fireside” Pop-Up
Services
- Public Relations
- Experiential Events and Activations
- Social Media Management
Results
- 14 press placements
- Potential media impressions: 509,311,980
Notable Coverage
- Refinery29
- Trendhunter
- Outdoor Canada
- Toronto Guardian
- BlogTO
- The Georgia Straight
- Where Magazine
- Daily Hive
- Ski Magazine
- Populist
Category: Case Studies
