Ener-C

Looking for a healthy, effective and natural way to take your vitamins, hydrate and refuel your tank? Ener-C is a delicious vitamin and mineral drink mix that is made in Canada with pure, non-GMO and bioavailable vitamins and minerals and real fruit and vegetable powders that dissolve easily in water for maximum absorption.

Location

Canada

Services

- Public Relations
- Media Mailers
- Influencer Partnerships

Objective

To drive awareness of Ener-C's Sugar-Free Orange multivitamin drink mix and its availability in Canada, we created a multi-pronged strategy that informed consumers of the health benefits of the product and its availability across Canadian retail locations.

Our strategy included pitching the new and innovative product to Canadian media outlets, as well as gifting well-known health and fitness influencers.

Results

- Over 100 organic press placements

Notable Coverage

- Daily Hive
- Trendhunter
- Canadian Grocer
- Yahoo
- Populist
- Financial Post