Fern & Petal

Project Description

Vive secured a range of earned top-tier and medium-tier publications across the U.S. and Canada. Coverage ranged from thematic roundups to gift guides. The coverage highlighted Fern & Petal’s range of blends, essential oils, sprays, rollers and bath salts and their key benefits for skin care and mindfulness.   Along with thematic, reactive, affiliate marketing pitching and sending mailers to media, Vive executed two immersive product previews in Toronto’s Othership and Vancouver’s The Coast Goods to formally introduce the brand and invite local beauty and lifestyle editors and influencers to experience the benefits of essential oils.

Scope of Work

Public Relations
Social Media Management
Experiential Events and Activations

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