Fern & Petal
Essential oils and wellness brand Fern & Petal was born out of the difficult search to find high-quality, all-natural products that were made locally. Bottled in Vancouver B.C., the brand’s goal is to help customers feel safe knowing that their products are all natural and of the highest quality — all products are free of dyes, artificial fragrances and synthetic preservatives.
Location
Canada and US
Services
- Public Relations
- Social Media Management
- Experiential Events and Activations
Public Relations
Vive secured a range of earned top-tier and medium-tier publications across the U.S. and Canada. Coverage ranged from thematic roundups to gift guides. The coverage highlighted Fern & Petal’s range of blends, essential oils, sprays, rollers and bath salts and their key benefits for skin care and mindfulness.
Along with thematic, reactive, affiliate marketing pitching and sending mailers to media, Vive executed two immersive product previews in Toronto’s Othership and Vancouver’s The Coast Goods to formally introduce the brand and invite local beauty and lifestyle editors and influencers to experience the benefits of essential oils.
Key Results
- 10 Press placements
- Over 8 million impressions
Notable Coverage
- Canadian Living
- Today’s Parent
- D'fyne Fitness
- Debu
- National Post
- Calgary Sun
- Ottawa Citizen
- Financial Post
- Western Living
Category: Case Studies
