Vive Social + PR

#913, 525 Seymour Street
Vancouver, BC
V6B 3K4


#403, 51 Wolseley Street
Toronto, ON
M5T 1A4

Fresh Attitude

Fresh Attitude

For nearly 25 years, VegPro's Fresh Attitude has been the leading producer of fresh salad in Canada, providing people with healthy field-grown lettuces and packaged salads that are available throughout the year. Specializing in the production, washing and packaging of field-grown mesclun lettuces, they also market a wide range of local vegetables grown on their own farmlands across North America.


Ontario & Quebec


- Influencer Marketing


Vive conducted and managed a campaign that consisted of both social media and influencer components. The goal was to establish Fresh Attitude as a local, homegrown product and increase brand awareness. The value proposition centered on fresh/local/homegrown products supported by responsible environmental stewardship, evident in the sustainable packaging that's made from 100% recycled materials.


Influencers shared recipes through reels and in-feed stills on Instagram, featuring Fresh Attitude's spotlight products and what makes them a healthy, delicious, and affordable staple on your next grocery run.

Vive secured 15 influencer partnerships, 42 original deliverables and finished with the following results:
- Total Followers: 659,500
- Total Post Reach: 218,637
- Total Engagements: 9,649
- Total Engagement Rate: 6.24%