Happy Planet
Happy Planet is a Vancouver-based smoothie, juice, and feel good food company that started as two guys with a blender in 1994. Today, Happy Planet is found in grocery and natural food stores across Canada, and has expanded niche product offerings into the United States.
Location
Canada
Services
- Social Media Management
- Content Creation
Objective
After conducting market and competitor research, we created a social media strategy with an emphasis on Instagram and Facebook and a focus on brand awareness and community building. The brands two main goals included: 1) increasing engagement 2) increasing online following.
Results
After managing Happy Planet’s social media for only one year, we achieved results over and beyond their goals for impressions (+124%), engagement (+327%), website visitors (+3,739%) and social media followers (+111). Next, we successfully reached their long-time goal of increasing their Instagram following to 10k, taking their followers from 6,576 to 10,115 (+53.8%) within just 6 months.
Notable Campaign
A notable campaign includes the launch of their new Oatmilk in the U.S. The team asked Vive to come up with attention-grabbing creative, and in response our team shot and produced a set of stop motion videos that involved personifying their Oatmilk. These collectively resulted in 83,639 reach, 95,156 impressions, and 13,252 engagements, targeting a very specific audience base around Expo West.
Category: Case Studies
