HIRRS

Created for the modern woman of purpose, HIRRS is a collection of performance-based bodywear designed to support and move with you. Carefully and thoughtfully designed with beauty, minimalism and function in mind, this female-founded Canadian brand’s core belief is that beauty means being comfortable in our own skin.

Location

Canada

Services

- Public Relations

Objective

Over a 3 month campaign, Vive focused on getting HIRRS into the hands of influential editors and writers across Canada, particularly focusing on top tier publications. In total, we gifted over 30 media, who all had positive feedback about the brand.

Our pitch strategy over this campaign included:
Introducing HIRRS and their unique collection/differentiating features
Founder stories and interviews
Gift guides for the holidays
Black Friday/Giving Tuesday - proceeds being donated to National Abortion Federation Canada

Results

- 286,328,108 UVM
- 14 press hits

Notable Coverage

- Refinery29
- Best Health Magazine
- Elle
- Vita Magazine
- Chatelaine
- Buzzfeed
- MSN
- Slice
- Fashion Magazine