Jamieson Cold Fighter
Jamieson Vitamins has consistently been voted Canada’s most trusted brand of vitamins, and for good reason: in a rapidly growing marketplace, they set themselves apart with their industry-leading commitment and 360 Pure promise to provide consumers with the purest, safest and most effective natural health solutions available.
Location
Toronto, Montreal, Vancouver
Services
Experiential public relations, traditional public relations, and influencer partnerships.
Objective
Promote Jamieson’s Cold Fighter product line in an interactive, IRL campaign that promotes health and wellness.
Our team created a nationwide campaign to help promote Cold Fighter by hosting a series of free boxing classes in Toronto, Montreal and Vancouver to create a buzz around the Cold Fighter product line.
Results
Our influencer, public relations and event management efforts resulted in completely sold out classes with multiple waitlists for each class across Canada.
The campaign received the following unpaid results:
Total impressions and potential reach: 3,800,000
Press hits: 10
Impressions: 3.75M
Unique visitors: 10K
Social Brand Mentions: 135
Notable Coverage
DailyHive, Curiocity, Narcity
Category: Case Studies
