Jamieson Sunshine Box
Jamieson Vitamins has consistently been voted Canada’s most trusted brand of vitamins, and for good reason: in a rapidly growing marketplace, they set themselves apart with their industry-leading commitment and 360 Pure promise to provide consumers with the purest, safest and most effective natural health solutions available.
Location
Canada
Services
Experiential public relations, traditional public relations, media drops and influencer partnerships.
Objective
To help promote Jamieson’s Vitamin D products, position the brand as a leader in sun safety, and raise money for the Canadian Cancer Society.
For this campaign, we developed a multi-tier strategy to maximize the results of the Sunshine Box. Phase 1 included a gifting program where we gifted 62 Sunshine Boxes to media and influencers. We partnered with fellow Canadian companies to include their product in the box, along with limited edition Jamieson swag. Over the course of the campaign we ran a total of 4 social media giveaways. Phase 2 of the campaign was a Sunshine Box pop-up at Peace Collective.
Results
Sunshine Box gifting and giveaway program results:
♦ Total social impressions: 260,000
♦ Total influencer followers who posted: 1,900,000
♦ Total social media posts: 169
♦ New Instagram followers: 640
Pop up:
♦ 375 visitors
♦ Vitamin D kits sold/given: 290
♦ Money raised: nearly $1,600.00
Total potential reach: nearly 15,300,000
Press placements: 8
Unique visitors per month: 13,100,000
Notable Coverage
DailyHive, blogTO, toronto.com
Category: Case Studies
