Jamieson Sunshine Boxes

Project Description

To help promote Jamieson’s Vitamin D products, position the brand as a leader in sun safety, and raise money for the Canadian Cancer Society.

For this campaign, we developed a multi-tier strategy to maximize the results of the Sunshine Box. Phase 1 included a gifting program where we gifted 62 Sunshine Boxes to media and influencers. We partnered with fellow Canadian companies to include their product in the box, along with limited edition Jamieson swag. Over the course of the campaign we ran a total of 4 social media giveaways. Phase 2 of the campaign was a Sunshine Box pop-up at Peace Collective.