For the past century, Jamieson has been a trusted brand in millions of Canadian homes. To celebrate the company’s centennial birthday, we launched 100 Days of Wellness; a virtual and in-person platform that served as a space that united Canadians from coast-to-coast.
The microsite we designed hosted virtual classes and sign-ups for in-person classes, giving members exclusive access to workouts and wellness talks.
At the end of the 100 days, we hosted an in-person all-day event at Stackt Market in Toronto. Attendees enjoyed free classes, healthy treats, swag bags, and prizes. Each class was filled to capacity and had more than 50 people on the waitlist.
4.65 Million Impressions
7,000 Membership Registrants
115,000 Website Visits
Best Health Magazine