Kernels Popcorn

Project Description

Since 2022, Vive became the official Kernels Popcorn social media management team for their product and brand across the country. Our goal was to expand their awareness and engagement across all social platforms through content that resonated with new and established Kernels fans. We developed an organic and paid social media strategy to further connect Kernels with beloved popcorn fans through the promotion of online and in-store purchase incentives, new product promotions, limited-time flavour launches, partnership contesting, as well as a surprise and delight campaign with fans.