Kernels Popcorn

Since 1983, Kernels Popcorn has created a sensational range of unique popcorn flavours to level up your snack time. Popping up all over Canada, Kernels now has more than 70 stores across the country! The brand is committed to uncompromising quality and a-maize-ing taste. With popcorn for every personality, whether salty or sweet, spicy, or cheesy, decadent or low-fat, you’re sure to find a flavour as unique as you.

Location

Canada

Services

- Social Media Management
- Content Creation
- Paid Social Media Ads

Objective

In 2022, Vive became the official Kernels Popcorn social media management team for their product and brand across the country. Our goal was to expand their awareness and engagement across all social platforms through content that resonated with new and established Kernels fans. This included the development and adoption of new social platforms including Tiktok and Pinterest. We developed an organic and paid social media strategy to further connect Kernels with beloved popcorn fans through the promotion of online and in-store purchase incentives, new product promotions, limited-time flavour launches, partnership contesting, as well as a surprise and delight campaign with fans.

Results

Vive has successfully executed several campaigns and announcements for Kernels Popcorn. By managing all aspects of organic and paid social, Vive was able to increase online awareness, engagement, and further expand this sensational legacy brand with focus on target markets.

- 42% increase in new monthly Instagram followers
- 1.2K% increase MoM Instagram impressions
- 2.5K% increase in Facebook clicks
- 850k increase in Pinterest impressions
- 220% increase in Twitter reactions