Montana’s

Project Description

Montana’s has always been a go-to for hearty and smokey comfort food. Now, they’re bringing that same bold flavour to your kitchen with their new line of ready-to-eat grocery store items. Inspired by the same BBQ flavours you know and love, these new offerings make it easier than ever to enjoy Montana’s at home. Whether you're craving a quick meal or a taste of the smokehouse, Montana’s grocery line brings the grill to you.

Vive partnered with Montana’s to launch an influencer driven campaign spotlighting the brand’s move into grocery stores with their line of ready-to-eat items. Building on Montana’s reputation for hearty, smoky comfort food, Vive crafted and executed a campaign that blended strategic social media storytelling with curated influencer collaborations. Influencers shared their firsthand experiences with the new products, and created content that highlighted the bold flavours, convenience, and signature smokehouse taste. This campaign reinforced Montana’s as the go-to for comfort food now available beyond the restaurant.

Results: Vive led a successful influencer campaign for Montana’s, boosting awareness and engagement around their new ready-to-eat grocery line. Total engagements: 1.5M+, Total reach: 1.2M+