Pacific Agriculture Show

Project Description

Vive set out to garner news coverage and draw awareness about the 21st anniversary of the show, as well as shed light on important issues, trends, and new opportunities in the agriculture industry. On social media we set out to create more public awareness on family exhibits, connect with last year’s followers to create awareness for the upcoming show, connect with influencers to help promote the show and to promote the new Cannatech West through influencers and media push.

Every year, we pivot our strategy to align with the shows changing theme. We create a new campaign strategy to build hype and excitement for this continuously sold out show. This past year, we harnessed our public relations, marketing and social media efforts to attract guests to the event and share their experiences on social media. Along with managing the three social media channels for the show, we also executed an experiential campaign to drive ticket sales, increase online engagement, and bolster public awareness.