Pacific Agriculture Show

Over the past few years, Vive has managed the public relations and social media for Western Canada's largest industry event, the Pacific Agriculture Show. This year the Pacific Agriculture Show celebrated their 21st anniversary.

Location

British Columbia; Abbotsford

Services

Our services include traditional public relations, experiential public relations, influencer partnerships and social media.

Every year, we pivot our strategy to align with the show’s changing theme to build hype and excitement for this continuously sold out show.

Objective

Garner news coverage and draw awareness of the 21st anniversary of the show, as well as shed light on important issues, trends, and new opportunities in the agriculture industry.

On social media we set out to create more public awareness of family exhibits, connect with last year’s followers to create awareness for the upcoming show, and connect with influencers to help promote both the show and the new Cannatech West conference.

Results

Along with managing the three social media channels for the show, we also successfully executed an experiential campaign to drive ticket sales, increase online engagement, and bolster public awareness.

Not only did the 21st anniversary show sell out, we also increased the Pacific Agriculture Show’s social following by 25%.

Notable Coverage

Global News, CKNW, CBC, The Vancouver Sun, The Province, The Abbotsford News, JRFM, and Business in Vancouver.