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Port Perry BIA

Port Perry BIA

Downtown Port Perry is a popular destination for those that want to experience small-town charm with big-city amenities. This growing historic town, located on the southern tip of Lake Scugog in Durham region, is just 84 km northeast of central Toronto and about an hour drive. Settled in 1821, the charming town of Port Perry beckons visitors with a vibrant downtown area, waterfront and scenic countryside. In fact, Port Perry is so picturesque that it has been the backdrop for numerous films, most notably in Fly Away Home (1996), Jack Reacher (2022) and recently, the Hallmark movie The Way Home (2023). With its incredible mix of boutique shops, dining, and art galleries — and don’t forget the iconic pastry shop, inn, and award-winning brewery — you'll find yourself coming back to enjoy the charm of this vibrant small town that's quintessentially Canadian and brimming with local businesses ready for exploring.

Location

Port Perry, Ontario

Services

Public Relations
Influencer Marketing

Objective

We collaborated with the Port Perry BIA to strategically position Port Perry as the premier destination for exploration, conveniently located just a short trip from the city. Our tailored and timely pitches highlighted the diverse offerings of Port Perry, aiming to raise awareness on both regional and national levels. Our tailored influencer campaign and invitations highlighted Port Perry as a charming, short road trip outside of the city and was an opportunity to extend the #DiscoverPortPerry campaign with highly curated stops within the BIA to drive awareness.

Results

PR: Since working with the Port Perry BIA, we have secured 17 press hits and garnered over 15.9 million impressions, showcasing the impactful results of our efforts.

Influencers: Since partnering with the Port Perry BIA, we have introduced Port Perry’s exciting downtown area to a variety of nano to macro influencers with 12 influencers, earning over 173.4K TikTok impressions and 87.5K Instagram impressions.

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