Soaring high above the city in one of Toronto’s tallest buildings, Shangri-La Toronto offers guests a distinctively urban escape with the luxury touches and amenities that are quintessential of the Shangri-La Group.
We partnered with the Shangri-La team to create a robust social media strategy that included content production, community management, and strategic planning.
With exceptional content production and community management at the forefront of the brand’s vision for social media, we developed an algorithm-forward strategy that focuses on increasing engagement and creating visually dynamic content. Within the first 6 months, this new strategy resulted in a significant increase in overall performance across platforms.
- 35% Increase in engagement
- 800% Increase in comments and audience inquiries
- 35% Increase of Facebook engagement
- 10,000 New Instagram followers in less than a year