Producing original content is paramount to any social media strategy.
Compelling visuals not only communicate your brand’s story, but also evoke emotions and engage your target market.
In order for audiences to identify with your brand, authenticity is key. This means the imagery, copy and content of your social media platforms needs to be unique and cohesive.
Working with our Account Managers, our in-house Creative Team creates strategic images, videos, gifs and cinemagraphs that will help your brand appear fresh, current and engaging. Every aspect of your marketing and public relations strategy will be reflected in these creations, giving audiences greater insight into who you are and what you do.
When you allow us to help you with content creation, you can trust that you’ve got a team of experts on your side.
Our Creative Team are pros at zeroing in on what’s trending on social and create innovating visuals that will entice your customers stop scrolling and actually engage with your brand from behind their screens.
From behind-the-scenes shots that show your customers your genuine day-to-day operations to stylized lifestyle photos that make your brand feel aspirational and follow-worthy, our photographers will work directly with you to create a cohesive look that encapsulates your marketing goals. Each photo will be strategically sized for each distinct platform — whether for Instagram Stories or Facebook’s newsfeed — and will be able to seamless translate your brand’s style, colour story, and aesthetic.
In addition to images and graphics, our Creative Team is also experts at preparing short videos targeted for social audiences. It’s no big secret that audiences are about 10 times more likely to engage, share, and comment on video content than blogs or related social posts. From improved SEO to high engagement, videos are an important component to your content marketing strategy. As such, we would be glad to produce short videos designed for platforms like YouTube, Instagram, and Facebook that will give audiences a greater insight on your brand.