Our PR representation includes both proactive and reactive media opportunities.
We pitch on your behalf and fulfill requests on behalf of media outlets. Our strong relationships with bloggers and editors will help secure coverage when a media opportunity arises.
P u b l i c R e l a t i o n s
The media landscape is constantly evolving, but with Vive on your side, you can expect that we will work diligently to make sure your campaigns are as newsworthy as possible. This means working with you to craft exciting press releases, personally pitching our media contacts, and securing unpaid media placements that elevate your brand and promote your spokespeople as go-to experts in their field.
From our extensive list of B.C. and international media contacts, we will strategize on which communications channels would best suit the industry and messaging. Whether you’re looking for a TV segment, radio spot, or feature-length newspaper article, we will strategically pitch your story to new and established journalists to create content that builds your brand awareness and positions you positively in the community.
We’re proud to have had clients mentioned in publications like Global News, CTV News, Breakfast Television, National Post, Daily Hive, Vancouver Magazine, Huffington Post, and The Vancouver Sun, to name a few.
Crisis Communication & Media Training
Foresee a hiccup down the line? Don’t worry! Our PR representation includes both proactive and reactive support opportunities. We will actively support you through any instance of crises, providing leadership and support in the implementation of strategic communications plans.
We can also guide your C-Suite spokespeople through comprehensive media training to get them prepared to answer the tough questions reporters could ask. After a quick 2-hour session, your spokespeople will learn how to navigate an interview with a journalist, and get their key messages across smoothly in any situation.
For a brand to stay relevant, it needs fresh and compelling campaigns paired with a deep understanding of the industry and a vast network of influencers. From local experts (micro-influencers) to international mega-stars (macro-influencers), we will share your brand’s story with targeted influencers to raise your company’s profile organically.
Starting by building a personal and meaningful relationship with influencers, we will collaborate with bloggers in traditional and out-of-the-box ways to get your products and services in front of new audiences.
By identifying and engaging influencers to participate in your company’s events and campaigns, including showing their interest in your company on social media, we can build a multi-pronged and diverse public relations approach that truly elevates your brand.